Calligraphy and Car Design on Mazda Stories

Why does a modern car company value the ancient art of calligraphy and use it to communicate key design concepts? “Calligraphy has endured because there is fundamental beauty that dwells within the characters,” says Koji Sakamoto at Mazda’s headquarters in Hiroshima, Japan. “When you write with brush and ink, you express feelings and sensibilities that cannot be conveyed via the printed word.” JLA contributor Alice Gordenker reports.

Read the full story on Mazda Stories.



Leave a Reply

Your email address will not be published.