COMME des GARÇONS, Deconstructed Fashion by Rei Kawakubo – by Pen

Generally associated with the image of the little red heart with black eyes, the brand COMME des GARÇONS, shortened to CDG, did not stop at this single success. It was founded in 1969 by the enigmatic Rei Kawakubo, who at the time was dissatisfied with the clothing available in stores.

Its name inspired by the yé-yé pop song by Françoise Hardy, ‘Tous les garçons et les filles’ (1962), the Japanese label, with its avant-garde, punk image, sets the tone: non-conformism.

Read the full article on Pen.