Japanese poster design reflects the country’s rich visual culture and printmaking tradition, and was used throughout the 20th century to represent the country to domestic and international audiences. Two world wars in addition to rapid industrialization, urbanization, and the rise of mass media fundamentally transformed modern Japan, and its specific journey as both an aggressor and a victim of war reinforced the nation’s efforts to revamp its image. Within this context, posters became an essential commercial art form that fused modern identity with consumerism, mirroring and shaping the social, political, and ideological values of the time.
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